surveys

Then-Apple CEO Steve Jobs 

steered the original focus away from a tablet 

(which was later revisited in the form of the iPad) towards a phone.

Apple created the device during a secretive collaboration with 

1. Cingular Wireless (later renamed AT&T Mobility) at an estimated development cost of US$150 
2. million over thirty months.^[10] According to Jobs in 1998, the "i" word in "iMac" 
3. (and thereafter "iPod", "iPhone" and "iPad") stands for internet, individual, instruct, inform, and inspire.^[11][12]

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